HBO's new chief Bob Greenblatt says Netflix doesn't have a brand. What a juvenile statement and one that is more fighting words than facts. Not only is Netflix a brand, its multi-generational, it's the brand that has replaced HBO as the "other place to watch." For starters Netflix knows more about its' audience than HBO does. Netflix has for years been using audience metrix to determine which content it puts on the screen. It is also way ahead of HBO on deployment of compression technology, and has figured out how to best work with the broadband and mobile providers. HBO, because it was always a part of Time-Warner, and now AT&T had to always play nice, to not erode the business of Time-Warner, and not impact it's cable provider base which were also investors. In essence, HBO pre-AT&T acquisition was a political and financial football of the cable industry that delivered amazing content that made people sign up for cable subscriptions. Netflix changed all that, allowing cord-cutters access to the kind of programming that HBO was known for. But I digress. To say Netflix doesn't have a brand is so off base one has to understand why a comment like that is made.
No brand? If that was the case the stars, writers, directors and producers who are creating the content at Netflix wouldn't be there. In the world of words, all Greenblatt did was do nothing more than a "drive by shooting." Fire a few rounds off and see how Netflix reacts. My guess, they'll just put out better content, because at the end of the day, content is king. from https://andyabramson.blogs.com/voipwatch/2019/03/hbo-vs-netflix-a-battle-of-movies-not-words.html
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